Many people feel that global warming and climate change are issues which are too big to cope with - that individual actions make no difference - that there is no point doing anything...
That's why CodeRed has been established - to show everyone, whether individuals, families or businesses, that together the individual decisions we make in our daily lives can add up to some mighty big actions!
When we act alone, it can feel like nothing is possible, but as a community we have the power to make huge changes - if we want them...
We can have good local public transport. We can have fresh, delicious, locally-grown fruits and vegetables. We can have cheaper solar water heating. We can have a government that makes a real effort to reduce greenhouse gas emissions - we just have to get together and make it clear that that is what we want... And when we get it - we have to use it and appreciate it!
CodeRed is not here to make people feel guilty or depressed - we are here to help all Nelsonians feel part of the solution, and to encourage everyone to make small steps towards reducing emissions and living more profitable, more sustainable and more enjoyable lives!
Join your community in tackling climate change - think global, act local: think climate change, act CodeRed!

Not to mention
Yeah, it's probably also worth mentioning for all those so-called 'climate skeptics' out there that most of the things we're generally recommended to do to reduce emissions also are better for our health and our wallets!
So whether ya believe in it or not, why wouldn't you want to save some money and be a bit fitter?!
Nice one team.